Accelerating MedTech Adoption Across the NHS


Strategic market access, stakeholder engagement and commercialisation support for medical technology and digital health innovators

start-ups | Scale-ups | Established MedTech | Digital Health

Whiteboard with strategy planning game plan including X's, O's, and an arrow indicating movement, with the word 'STRATEGY' underneath.

Market assessment, launch planning and commercial strategy.

A digital illustration of a shield with a keyhole symbol, a location pin, and the word 'ACCESS' beneath them, representing security and access control.

Navigating NHS pathways, stakeholders and reimbursement landscapes.

A megaphone with sound waves and the word 'Adoption' at the bottom.

Driving clinician engagement, education and sustainable uptake.


With over a decade of healthTech and digital health experience, i can help you build presence in the nHS

Whether you are new to the UK or well established, whether your product is new to market or a known and trusted entity, whether you have a dedicated market access and sales team or not, JW Health Consulting can help

UK Market Entry Accelerator

  • Market Assessment

  • Competitor Landscaping

  • Stakeholder Mapping

  • Launch Planning

Adoption & Education

  • Clinical Engagement

  • KOL Development

  • Educational Programmes

  • Implementation Support

NHS Market Access

  • ICB Engagement

  • Secondary Care Pathways

  • Formulary Strategy

  • Evidence Positioning

Interim Commercial Leadership

  • Fractional CBO

  • Fractional VP Sales

  • Business Development Support

  • Distributor Strategy


Let’s begin the conversation

For more information or to book an initial free-of-charge consultation please fill in the form with the details of your enquiry and we will get back to you as soon as possible.